LAND OF BEAUTY 2025 PRESENTS A NEW FESTIVAL EXPERIENCE UNDER THE THEME “CHERISH YOUR SPARKS”
Yogyakarta, April 25, 2025 – Ambarrukmo proudly presents the return of Land of Beauty 2025, an annual beauty festival held from May 1 to 4, 2025, at the Atrium and Garden Plaza Ambarrukmo, Yogyakarta. This year’s theme, “Cherish Your Spark,” invites the youth to celebrate their individuality and radiate their charm—both inside and out—under the belief that beauty has no limits.
As one of the biggest beauty festivals in Yogyakarta, Land of Beauty 2025 aims to be an inspiring space and a celebration for brands and beauty enthusiasts to build a stronger, more connected ecosystem. The event collaborates with Erin Dwi Azmi as the official illustrator for 2025. Her colorful and vibrant artworks are featured throughout the festival, reflecting the diversity and spirit of today’s youth in the beauty world.
🎪 Festival Highlights:
Land of Beauty 2025 will feature more than 80 curated beauty, fashion, lifestyle, and F&B tenants from across the country. For four days straight, the festival will not only be a shopping haven but also offer exciting activities such as:
- Talk shows with beauty experts
- Interactive workshops with influencers (open to the public)
- Special music performances, including:
- Wijaya 80, a talented national musician
- Local bands: Nona Sepatu Kaca, Abil Thufail, RFRNDS, SSSALT, Tama Yuri, Behawan, Sutter, Astera, The Backdoor Hours, Impromptu, and Kakilina
🧴 Featured Experiences & Collaborations:
Visitors can also enjoy unique collaborations such as:
- Style in Bloom workshop with Si Kudil Tapi Aku Suka
- Fragrance-making workshop with Rumah Atsiri Indonesia
- And many other engaging activities
💄 Beauty Brands:
This year’s event features 43 curated beauty brands, both local and national, including: Showty, Shopinkae, Mutiara Cosmetics, The Face Indonesia, REMAR, BWBYAZ, Wardah, Make Over, Tavi, NVMEE, Kahf, X2, Wangi Lab, Sanrise, Dazzle Me, Lavojoy, Shop At Blow, Miracle Aesthetic Clinic, Emina, Azarine, MS GLOW Aesthetic Clinic, Nature Republic, The Wet Brush, BYLU, ATSIRI, Herbaria, and many more.
🍽️ F&B Line-up:
35 food & beverage tenants will take part, such as: Nanamia Pizzeria, Breezysipz, Bambino Gelato, Cosan, Basque Burnt Cheesecake, Backyard Smoke & Buns, Sushi Tei, Easy Peasy, DEMIE BAKMIE 69, Akkar Juice Bar, Treat, Karheea Japanese Curry, Social Smoothies, Matcha Cult, and many more.
🌍 Eco Green Beauty Movement:
Land of Beauty is also taking a step towards sustainable beauty through a special collaboration with Simple Cycle. Visitors can donate unused or inorganic makeup/skincare products, which will be upcycled into higher-value items.
🤝 Event Partners:
Land of Beauty 2025 is proudly supported by:
- WONDR by BNI (Official Banking Partner)
- by.U (Telecommunication Partner)
- JNE (Official Logistics Partner)
- GOJEK Indonesia (Official Transport Partner)
- As well as various sponsors including: Wardah, Make Over, ARTOTEL Suites Bianti, Sushi Tei, Pengilon, Rumah Sakit Bethesda Yogyakarta, and others.
“Land of Beauty 2025 is not only a celebration of aesthetics, but also a space that inspires and empowers the beauty community in Yogyakarta and beyond,” said Stephani Lidya, Project Director of Land of Beauty.
This event is designed as more than just an exhibition—it’s a platform for collaboration and education, connecting communities, industry players, and consumers. Through unique, one-of-a-kind experiences, Land of Beauty continues to grow closer to its audience each year.
With the strong support of its partners and the growing enthusiasm of visitors, Land of Beauty 2025 is set to become an even more impactful and classy event, contributing positively to the local beauty ecosystem.
📞 For more information:
- Contact: Aditya – +62 812-2797-3565
- Email: hello@landofbeauty.id
- Instagram: @landofbeauty.id
