Land of Leisures 2024: Inviting Generation Z to Conquer Challenges with Creativity and Self-Expressions
Land of Leisures is an annual event organized by Plaza Ambarrukmo, Yogyakarta. Aiming to strengthen the local culture, support the economic growth, and encourage beneficial collaborations, this year’s Land of Leisures took place on September 5-8, 2024 at the Atrium, Garden, and Roof Top Space of Plaza Ambarrukmo, Yogyakarta.
Motivated by the spirit of creativity, this year’s Land of Leisures came out with the three-part theme: Hear It Out, Face It Out, and Shout It Out, inviting all young generations to become a more creative, self-aware, and critical-minded group in the community, despite the fact that the continuous exposure to technology has inevitably created detrimental impacts especially to ‘Gen Z’ such as technology addiction, procrastination, lack of commitment, etc., leading to overthinking, low self-esteem, and other problematic behaviors.
Hear It Out means listening carefully to the voices out there. Next is Face it Out challenging ‘Gen Z’ to face their fears, doubts, and limitations. So this journey is a challenge to embrace courage and resilience to face obstacles. And lastly, Shout It Out invites the entire community to celebrate the culmination of the journey by expressing themselves freely and confidently.
The Pre Event Leisures Ground was initially presented: Pop-Up Stage which was held on August 16 and 17, 2024 at the Garden of Plaza Ambarrukmo. A series of events were held starting from Graffiti Competition, Music Performances, and Stand-Up Comedy. It successfully entertained the visitors with the excitement and crowd of Stand-up Comedy from Pandu Dunia and Mukti Entutz. There were also musicians from Yogyakarta, Kakilina, More on Mumbles, and Behawan. It was closed with Adikara’s performance inviting the visitors to sing along ‘Primadona’ together.
This year’s Main Event Land of Leisures presented a variety of spectacular experiences ranging from Leisures Market, Leisures Ground, Leisures Tunes: Special Show – Senandung Lantang, and various other activities and entertainment for visitors to enjoy.
Leisures Market was enlivened by more than 100 local brands coming from all over Indonesia such as Jakarta, Bandung, Semarang, and other major cities. The Atrium is filled with fashion and lifestyle tenants such as Mata Clothier, Steady and Slow, Above and Over, Familias, PRITI, Avoskin, Mollucas, MKS Shoes, AMEENE, Skins, Round Rope, Shop at Blow, and many more. While the Garden area was enlivened by BIRRU THE EXPLORER, Akkar Juice Bar, Kopi Toko Djawa, Bakmi Tjokin, Loske, Zabunch, Cookroom, Demie Bakmie, BLUE DOORS, Fudgy Bro, and many more dishes to pamper visitors’ tongues.
Leisures Ground presented the excitement of local music performances such as Xenturama led by Mentik Wangi, Nona Sepatu Kaca, and The Jeblogs which is currently viral and a hot topic of conversation on social media. In addition, Leisures Ground was also highlighted by KAKAKA! Collective, Cresensia Naibaho, Aftertones, The Backdoor Hours, The Philanthropist, and Stand Up Comedy performances from Coki Anwar, Aldi Kesaulya, Sanpras, and Felis Seda. All Leisures Ground events could be accessed by visitors for free every day from 10am to 10pm.
Coming with a new nuance, this year Land of Leisures presented Leisures Tunes: Special Show with the theme of ‘Senandung Lantang’: A concert designed to provide an intimate and memorable musical experiences to the audience by presenting Kunto Aji, Nadin Amizah, and Sore. Leisures Tunes presented a collaboration between the legendary musician Gondrong Gunarto who is famous for his popular work entitled ‘Slendang Biru Tak Pernah Usai’, and the gamelan ensemble to give a traditional touch. Kunto Aji, Nadin Amizah, Sore and Gondrong Gunarto collaborated in one-stage Special Show – Senandung Lantang accompanying visitors at the Roof Top Space of Plaza Ambarrukmo. Visitors could purchase tickets for Leisures Tunes: Special Show – Senandung Lantang at a special price of Rp175,000 which through MyAmbarrukmo application.
Land of Leisures also offered special Official Merchandises in collaboration with CRSL, such as Scape Sling Bag, Keychain, Picnic Mat, Sherpa Cardigan by Nugnau, and Sunglasses by Zona Kacamata that could be obtained exclusively at the event. Visitors could also access Leisures Market in the Tenant Atrium and Garden, as well as Leisures Ground for free. There were interesting surprises every day ranging from free concert ticket giveaways, shopping vouchers, and other fascinating prizes.
The excitement of Land of Leisures this year was inseparable from the support of our sponsors: Zonakacamata, Wondr by BNI, JNE, Gojek, TAVI, Emina, KAHF, Navagreen, Eternalworks, CRSL, and SUSHI TEI. Visit and follow instagram @lol.yk and @plazaambarrukmo for more information on the next year Land of Leisure event. Looking forward to welcoming you in 2025!
Contact person:
Alung, PR Promotion Plaza Ambarrukmo
081392370321
Novita,
Marketing Communications Land of Leisures 2024
081227311438
